Become a LANDA Dealer FAQs

• Site selection and set-up support
• Facility layout/design and equipment specifications
• Small business management training and support
• Cash management and finance tools
• Sales and product training
• Marketing support
• On-site sales support
• Customer and prospect database set-up
• Employee training

How much on-going support will I receive to help open and run my new business?

• Grand opening
• Publicity
• On-site support for sales, service and administration
• On-going classes and regional seminars for sales, sales management and general business management
• Toll-free customer service
• Technical assistance

What size of staff will I need to begin?

Assuming that you as the owner will be the primary salesperson, you will need:

• One receptionist / bookkeeper / administrative support / telemarketer (full or part time)
• One service technician

What kind of facilities will I need to start my business?

• 3,000 square foot office-warehouse in a business park location
• Loading dock
• Garage door
• Floor drain
• Service and inventory storage area
• Showroom

How much money will I need to invest?

There are no franchise fees, start-up fees, or royalties. You will need $20,000 to $50,000 in available cash for initial working capital and costs associated with setting up a business. In addition, you will be financing your initial inventory, vehicle leases, etc. Actual costs will vary by location and whether you are starting from scratch. A variety of financing sources are available to LANDA Dealers.

How much money will I be able to earn?

The ultimate earning potential rests primarily on how hard you are willing to work and how you structure your business for growth. LANDA Dealers have more than 250 locations and the number is growing. Several earn $200,000 or more per year.

Who are my customers?

Your list of prospective customers will run into the thousands and in several hundred SIC codes. Nearly all businesses have some kind of cleaning opportunity that LANDA products solve. We clean fleets of vehicles as well as construction equipment. We also solve complex cleaning problems for manufacturing, as well as, small, but critical problems for commercial accounts like dog kennels, repair shops, farmers, municipalities, restaurants and many, many more. Companies in our key industries specify LANDA equipment more than any other brand.

Primary Markets:

• Transportation (trucking, bus, railroads, airlines, automotive, etc.)
• Construction
• Food (processing, preparation, retailing)
• Industrial
• Manufacturing
• Agriculture
• Anywhere you find dirt and grime

What kind of territory will I have?

You will be provided exclusive rights to a regional “Area of Primary Responsibility” which will be sufficient to support your growth for many years to come. Typically it consists of a metropolitan area, including the surrounding suburban and rural area.

What does it take to grow and become successful?

You will have the opportunity to optimize your “Area of Primary Responsibility” through a well thought-out business plan. Successful LANDA Dealers establish an effective sales force and customer support system, generate solid sales volume and identify customers who have the potential for repeat sales. Your ability to develop a realistic marketing plan, together with your willingness to motivate your employees, will assure a solid on-going business.

Can my family get involved in the business with me?

Yes! Many successful LANDA Dealers have involved their families to form a strong working group to help their business grow and thrive.

What kind of financial support will LANDA Dealers receive?

LANDA has financial aid packages for qualified Dealers that allow you to offer term payments to end users and close more sales. LANDA also has inventory support programs for Dealers setting up their initial stock or expanding their businesses. A detailed comprehensive program is provided in LANDA's Operations Manual.

Where are LANDA products manufactured?

LANDA has several manufacturing and distribution centers throughout North America and a manufacturing plant in Europe. The North American plants are all strategically located to support our North American Dealer network. The European plant produces water pumps and other critical components.

What kind of sales and marketing support do LANDA Dealers receive?

• Toll free customer service and technical assistance
• Field visits from regional coordinators
• Sales training schools
• National conventions
• Regional dealer meetings
• Advertising leads
• Marketing support
• Quarterly promotions
• Heavily stocked factories
• Bi-monthly marketing newsletters
• Sales contests and recognition awards
• Sales & Service bulletins and advisories
• Product research and development
• Operations manuals
• Inventory financing
• Customer financing

Do you require specific signs and vehicle identification?

Our marketing programs establish building and vehicle identification guidelines including signs and decals that conform to a national image.

How much inventory will I have to carry?

That will vary depending on the size of the market and local market conditions. However, we will counsel you on inventory that typically moves faster and generates more immediate sales and profits. Most LANDA Dealers are scheduling weekly shipments to meet demand. Inventory financing is available.

What is the typical owner's function in a LANDA Dealership?

The owner of a LANDA Dealership must be able to motivate, train, and coach a team of employees. The owner must be comfortable working with equipment, whether outside, in uniform, or in a coat-and-tie setting.

What is the profile of a successful LANDA Dealer?

• Successful salesperson
• Energetic
• Goal setter
• Self-motivated
• Self-disciplined
• Comfortable with mechanical equipment and tools
• Willing to teach, coach, train, manage, motivate and inspire your sales team and staff personnel

What is my next step?

Fill out the online informational form at www.LANDA.com. Your LANDA mentor will help you determine whether to proceed to the next step of having you complete a confidential qualification questionnaire. The head of our business development program will review this application, and if approved, you will be invited to LANDA's headquarters in Camas, Washington for an interview and further discussions. Successful candidates will be offered a LANDA Dealership Agreement, including a proposed schedule for site selection, training and set-up. Normally it takes 90 to 120 days to commence operations.